Competitive advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification that the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of porters ideas. Ny free press 1985 republished with a new introduction 1998. Now beyond its eleventh printing and translated into twelve languages michael porters the competitive advantage of nations has changed completely our conception of how prosperity is created and sustained in the modern global economy porters groundbreaking study of international competitiveness has shaped national policy in countries around the world. Competitive advantage creating and sustaining superior performance by michael e porter 425 rating details the sum of value of competitive strategy competitive advantage the competitive advantage of nations on competition and numerous groundbreaking papers . Competitive advantage creating and sustaining superior peifonnance michael e porter 11 to its performance such as innovations a cohesive culture or good implementation competitive strategy is the search for a favorable competitive position in an industry the fundamental arena in which competition occurs competitive strategy aims to
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